Digital Product Passport (DPP): What, Where, When?

Starting in 2028, textile products without Digital Product Passports cannot be sold in the EU. Here’s everything fashion and manufacturing businesses need to know about Digital Product Passport (DPP) requirements, timelines, and implementation.

A Digital Product Passport (DPP) is a standardized digital record required under the EU’s Ecodesign for Sustainable Products Regulation (ESPR), and other relevant product specific regulations such as the Construction Products Regulation (CPR), Toy Safety Regulation (TSR), Battery Regulation. The DPP stores accurate, complete, and up to date information about a product’s composition, manufacturing, repairability and recyclability, disposal guidance, environmental impact, and end-of-life options.

A digital product passport can, for example, be a QR code on a hang tag or a jacket label.

Creating a DPP is straightforward with the right platform. With Ovido, you simply import your product data and press “Create DPP”. Ovido platform is designed to meet current and upcoming EU regulatory requirements, ensuring your products have the necessary transparency and traceability documentation.

Each DPP contains structured, up-to-date data, including:

• Material composition and sourcing
• Manufacturing origin and technical performance
• Repairability, recyclability, and disposal guidance
• Environmental impacts across the lifecycle

When a consumer scans the QR code on your product’s hang tag with their smartphone, they see a mobile-friendly page displaying:

Ovido’s platform is easy to use, and instead of manual work, the dashboard checks for you: what is going on, what to do, and when to do it. You need only one person to handle the whole process; you don’t need IT’s help.

3 Easy steps to implement:

1. Import product data or connect with Shopify.
2. The Ovido platform shows you exactly where your data gaps are. To fill them, you simply send a request to your supplier. When the supplier eventually responds, the information automatically populates the right fields.
3. Press Create DPP.

Worried about supplier response times? Ovido can’t make suppliers respond faster, but it makes the follow-up easy. In the dashboard, you’ll see exactly who hasn’t replied, send reminders with one click, and when they do respond, their information is automatically captured and organized. No more lost email threads or manual data entry.

• Send requests through the system, suppliers receive regular emails (no new tools for them to learn)
• Check from the dashboard who hasn’t responded and send follow-ups with one click.
• When suppliers eventually respond, even weeks later, their information automatically populates the right fields
• No digging through email threads or starting from scratch each time.

Not sure if you’re ready? Book a demo with Ovido, and we will help you get started.

DPP will become mandatory for nearly all physical products placed in the EU market, starting with selected product groups: textiles, batteries, and furniture. Without a Digital Product Passport, a product cannot be sold in the EU market. This applies to all companies selling in the EU, regardless of size.

Starting in 2026-2027, textile and fashion brands must implement DPPs for every textile product being sold in the EU market. Now is the time to prepare, especially if your business is based in the EU, is part of complex supply chains, or exports to the EU.

Brands are ordering collections for 2027 from manufacturers now; if you want to stay competitive you should have the capabilities to provide the information now.

Ovido is subscription-based, and the cost depends on the package. In addition, Ovido provides onboarding and customer support according to the chosen package and your needs. Book a demo to get a quote.

Book a demo and receive your first demo DPP for free.