Mifuko Partners with Ovido: Digital Product Passport Tells the Stories of 1,300 Artisans

Finnish design company Mifuko has begun collaboration with Finnish technology company Ovido and will implement a Digital Product Passport (DPP) in its products starting January 15, 2026. According to EU legislation, all textiles will be required to have a digital product passport starting in 2028. The partnership with Ovido makes Mifuko one of the first Finnish textile companies to comprehensively prepare for the EU’s Ecodesign for Sustainable Products Regulation (ESPR).

Over 1,300 artisans in Kenya, Ghana, and Tanzania make Mifuko’s products using traditional methods, and each product includes the maker’s name and story. With Ovido’s digital product passport, customers can scan the QR code on the product to view information about its origin, the materials used, its environmental impact, and instructions on how to care for it.

“We’ve been building transparency into the core of our operations for years. The digital product passport gives us the opportunity to make that and the artisans’ work digitally visible to customers,” says Mifuko’s CEO Minna Impiö.

Proactive Preparation for EU Regulation Creates Competitive Advantage for Brands
The EU’s new ecodesign and product passport requirements will come into effect gradually, starting in 2027. Many brands are currently searching for ways to prepare for the requirements, and Mifuko decided to act early.

Partner Ovido offers a solution to one of the key challenges in supply chain data management. The AI-powered platform collects material information, origin data, carbon footprint, and manufacturing information in one place. The solution automates data collection from Mifuko’s suppliers as well and scales across the entire product range. Platform implementation is quick and takes only days.

“We help companies turn regulatory requirements into competitive advantages. Ovido’s platform automates data collection from the supply chain and makes product information easily shareable and traceable. Mifuko is an excellent example of how the right technology can strengthen brand values and make the fashion industry sustainable,” says Ovido’s CEO Suvi Haimi.

The digital product passport‘s QR code opens for the customer:

• The product’s origin on a map
• The maker’s name and story
• Material composition
• Environmental impact and carbon footprint
• Care instructions and tips for extending the lifecycle

Mifuko Oy, Minna Impiö, Co-Founder, CEO, +358 50 593 2044, minna.impio@mifuko.fi

Ovido Oy, Suvi Haimi, Co-Founder, CEO, +358 44 029 1203, suvi.haimi@ovido.eu

About Mifuko
Mifuko is a Finnish design company that combines Nordic design and African craftsmanship. The company works long-term with artisan communities in Kenya, Ghana, and Tanzania. The company is a WFTO member and B Corp certified, and its operations are based on transparency, long-term commitment, and sustainable development. Mifuko’s goal is to create timeless products that support artisans’ livelihoods and promote positive social impact. www.mifuko.com

About Ovido:
Ovido is a Helsinki-based software company helping manufacturers and brands of all sizes manage product data. Built for a world that demands transparency, and with new Digital Product Passport requirements on the horizon, Ovido makes it easy to collect, share, and act on product data. The platform enables faster compliance, better decision-making, and stronger partnerships across the value chain. Founded in 2024, Ovido is led by a team with deep experience in manufacturing, supply chains, compliance, sustainability, and software development. We’re proud to be backed by some of the Nordics’ leading investors, including Lifeline Ventures and Kvanted. www.ovido.eu