Understand the regulation, unlock the benefits, and explore how Ovido simplifies the path to DPP compliance.
The Digital Product Passport (DPP) is a standardized digital record that accompanies a physical product throughout its lifecycle—from production to end-of-life. It stores essential product and value chain data to support:
- Circular economy goals
- Sustainability transparency
- EU regulatory compliance
If you’re working in the textile industry, the DPP will soon become a core requirement for accessing the EU market.
Why It Matters
Under the Ecodesign for Sustainable Products Regulation (ESPR), the DPP will be mandatory for nearly all physical products placed in the EU market starting from selected product groups, including textiles, batteries, and electronics.
- Applies to all companies, regardless of size
- Without a DPP, products cannot be placed on the EU market
- Enforcement begins product-by-product from 2027 onward
Now is the time to prepare—especially if your business is based in the EU, part of complex supply chains or exports to the EU.
What the DPP Includes
Each DPP contains structured, up-to-date data, including:
- Material composition and sourcing
- Manufacturing origin and technical performance
- Repairability, recyclability, and disposal guidance
- Environmental impacts across the lifecycle
Depending on your product type, the DPP may apply at the product, model, or batch level. Specific data requirements will be defined in delegated acts for each sector.
Who Is Responsible?
The issuer of the product—typically the manufacturer or importer—is ultimately responsible for assembling and publishing the Digital Product Passport (DPP). However, under the Ecodesign for Sustainable Products Regulation (ESPR), this is not a task they can complete alone.
All relevant value chain actors are expected to contribute the data they generate or control, including:
- Material suppliers (e.g. fibre origin, chemical inputs)
- Component and packaging manufacturers
- Logistics and warehousing partners
The issuer must coordinate and compile this data to ensure the DPP is:
- Complete and compliant with product-specific requirements
- Backed up via a certified third-party service provider
- Accessible for the full lifecycle of the product
This shared responsibility model ensures accuracy, transparency, and traceability across the supply chain—core goals of the ESPR.
Beyond Compliance: How DPPs Drive Value Today
The Digital Product Passport isn’t just about compliance—it’s a way to make your business more efficient, transparent, and competitive.
Lower Compliance Costs
Avoid duplication by using a single dataset to meet DPP and other regulatory requirements.
Fewer manual steps, lower audit risk.
Optimize Your Supply Chain
Get full visibility into your suppliers and materials.
Identify cost drivers, reduce waste, and find efficiency gaps.
Unlock Trust and Customer Engagement—at Any Size
The DPP gives smaller companies access to tools once reserved for large brands: verified sustainability data, transparent sourcing, and direct product communication.
Use it to win the trust of buyers and end customers by sharing your product’s story—from origin to care to end-of-life.
Build loyalty and credibility through transparency—without needing a big IT team.
Turn Every Product into a Relationship
The Digital Product Passport gives you a new way to connect directly with customers—at the product level.
By embedding digital content like brand stories, usage tips, or loyalty incentives, you turn each scan into a chance to build trust, grow brand affinity, and attract new audiences.
It’s not just compliance—it’s a new channel for customer engagement, retention, and growth
Sell More With A New Digital Touchpoint
Digital Product Passports give your products a voice.
For brands, that means turning hangtags into a digital gateway for storytelling and loyalty. For manufacturers, it’s a dynamic way to present product data—like an always-ready catalog your buyers can browse. The result? More informed customers, stronger sales conversations, and a competitive edge.
Prepare for the Digital Product Passport—Without the Overhead
Ovido helps companies of all sizes get ready for upcoming EU DPP requirements with tools built for ease, automation, and multi-use value.
FAQ
How long does digital product passport implementation take?
Implementation takes days, not weeks. Simply import your data once and you’re running. No lengthy IT projects.
How can I get my first free demo DPP?
You’ll receive your first demo Digital Product Passport during your initial demo session. We’ll walk you through the platform and show you exactly how the dashboard works. We also provide support during the implementation.
Is it easy to import data or do I need help from IT?
Data import is straightforward and requires no IT support. You import your data once and you’re done.
How is this different from other DPP solutions?
We’re built for SMEs in fashion and manufacturing, we know your business. Most DPP solutions are designed for enterprises with big budgets and dedicated IT teams. Ovido gives you the same compliance capabilities without the enterprise price tag or complexity. You get what you need to meet regulations, not an over-engineered system built for corporations.
How much does this cost?
Pricing varies based on your needs. Book a demo for a quote.
What regulations does this help us comply with?
Ovido helps you comply with EU legislation for Digital Product Passports, including requirements under the Ecodesign for Sustainable Products Regulation (ESPR). Our platform is designed to meet current and upcoming EU regulatory requirements, ensuring your products have the necessary transparency and traceability documentation.
What if I don't have complete data yet from my supply chain?
That’s normal. Our system handles partial data and helps you identify and fill gaps over time. You choose what to include in each digital product passport.
Will my suppliers actually use the Ovido platform?
They don’t need to “use” anything. When you send requests from Ovido, they receive and reply to regular emails. Their responses automatically populate your dashboard, no new tools for them to learn.
What if my suppliers still don't respond?
Ovido can’t make suppliers respond faster, but it makes follow-up dramatically easier. You’ll see exactly who hasn’t replied, send reminders with one click, and when they do respond, their information is automatically captured and organized. No more lost email threads or manual data entry.
Our suppliers are slow to respond. Will this really help?
Yes. The platform shows you exactly where your data gaps are and tracks every request. When suppliers eventually respond (even weeks later), the information automatically populates the right fields. You’re not starting from scratch each time or digging through old emails.
How to integrate a digital product passport into an existing ERP software?
Ovido integrates with your existing systems. We support Shopify out-of-the-box and create custom data importers for ERPs like SAP. Once set up, you manage everything yourself with no IT dependency.
Do you work with other textile/apparel companies?
Yes. Our clients include North Sails, North Outdoor, and Singtex, brands that face the same supply chain complexity you do. Read their stories here.
What happens to our data?
Your data is secure and remains yours. We follow strict data protection protocols. Read our full privacy statement for details on how we handle and protect your information.
Sell More With A New Digital Touchpoint
Digital Product Passports give your products a voice.
For brands, that means turning hangtags into a digital gateway for storytelling and loyalty. For manufacturers, it’s a dynamic way to present product data—like an always-ready catalog your buyers can browse.
The result? More informed customers, stronger sales conversations, and a competitive edge.