How Papu Design Strengthened their relationship with supply chain partners and achieved full product traceability and Digital Product Passports with ease.

Papu Design is a Finnish fashion brand known for its bold patterns, ethical production, and commitment to long-lasting, sustainable design. As a pioneer in circular and conscious fashion, Papu combines creativity with responsibility to drive real change in the industry.
With Digital Product Passports (DPPs) becoming a regulatory requirement, brands like Papu must now provide verifiable data on materials, production, and sustainability. But this data doesn’t exist in isolation; it must be collected from across the value chain. Meeting this challenge demands a coordinated, tech-enabled effort that not only satisfies compliance but also deepens collaboration with supply chain partners.

The CEO of Papu Design wanted to solidify the brand’s position as a sustainability forerunner by implementing Digital Product Passports across their portfolio well ahead of the industry curve. The objectives were clear:

• Collect complex product and supply chain data with minimal manual effort
• Use the DPP project as an opportunity to strengthen relationships with manufacturers and suppliers
• Build a traceability foundation that supports both compliance and collaboration

Instead of building internal infrastructure or managing manual outreach to every supplier, Papu chose to partner with Ovido to enable a fast, structured, and scalable rollout.

• Set up a centralized, easy to use and integrated solution to benefit all value chain parties.
• Implementation of Digital Product Passports for the brand and improved market visibility for the manufacturers.
• Automated data inquiries to collect and share supply chain data.

“With Ovido’s support we’ve taken a significant step quickly and effortlessly towards full traceability and the implementation of Digital Product Passports (DPPs). At the same time, we’ve been able to deepen collaboration with our supply chain partners as part of our ongoing sustainability efforts.”

– Satu Takkinen, Chief Executive Officer

• 50% reduction in time spent in coordinating and aligning the efforts to collect data from supply chain
• Strengthened engagement and relationship among partners
• Seamless movement of information, better supply chain resilience better responsiveness to customer needs.