About Sail Racing

Sail Racing is a Swedish performance apparel brand built around the demands of competitive sailing — technical outerwear, base layers, and mid-layers engineered for racing conditions. Their customers are serious about performance, and increasingly serious about the sustainability credentials behind it.

The brand runs a complex supplier network, manages product data across Centric PLM, and ships new collections on tight timelines. When the EU began advancing ESPR and Digital Product Passport requirements, Sail Racing didn't want to scramble. They wanted to get ahead — without disrupting the workflow that was already running.

The Challenge: regulation-ready without starting over

Sail Racing had the product data. What they didn't have was a way to bring it into a format that met the regulation, surfaced what was missing, and gave every supplier a clear picture of what they needed to provide.

• Product data spread across Centric PLM and supplier networks, with no single compliance view.
• ESPR requirements introducing new standards for what brands must document, know, and share at product level.
• No appetite for a heavy implementation — the solution had to slot into how the team already worked.
• A short runway to get from current state to live, without slowing the next collection.

With its efficiency and modern way of working, Ovido has enabled us to automate DPP in a very short time.
- Henric Vikestam, Head of Product and Design at Sail Racing AB

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